Our Story
We don’t follow trends. We don’t chase hype. We sure as hell don’t play by the rules.
We make what matters—clothing with a pulse, art with a voice, and images that hit like a gut punch. No fluff. No filters. Just truth.
Sustainability isn’t some feel-good gimmick. It’s the bare f***ing minimum.
We design with purpose, build with intention, and refuse to cut corners—because waste is lazy, and quality is a goddamn standard, not a flex.
This brand isn’t for everyone. It’s for the ones who move different. Who don’t wait for permission. Who refuse to be put in a box.
Born in Montreal. Built to disrupt.
This isn’t just fashion. It’s a callout. A statement. A middle finger to the ordinary.
You in or what?
BUILT TO OUTLAST TRENDS & BULLSHIT
Fast fashion is garbage. We make pieces that don’t just last—they get better with time. If you want disposable, look elsewhere.
NOT FOR EVERYONE
We don’t beg for attention. We don’t cater to the masses. If you get it, you get it. If you don’t, keep it moving.
RAW, UNFILTERED, UNAPOLOGETIC
No fake shit. No sugarcoating. Our clothing, photography, and art capture the world as it is—flawed, gritty, and real.
LOCAL ROOTS, GLOBAL REBELLION
Montreal built us, but we don’t belong to one place. The mindset is global. The attitude is untouchable.
LIMITED DROPS, UNLIMITED IMPACT
We don’t do mass production. We don’t do meaningless drops. Every piece matters. Every release has weight. Every stitch is intentional. If you’re looking for cheap and easy, go somewhere else.